About Us


OUR VISION

To be your preferred and trusted partner always providing an exceptional experience by empowering our employees and equipping our customers to succeed.

OUR MISSION & CORE VALUES

Customer Experience

Foster a team environment dedicated to exceeding expectations while supporting relationships, productivity and profitability.

  • Communicate effectively
  • Listen
  • Find a way to say ‘yes’
  • Create lasting relationships

Integrity

Build trust through professionalism and act in a way that upholds the business, the brand, and the team.

  • Make the right choice
  • Respect individuals
  • Be consistent
  • Be reliable
  • Excel in every action

Knowledge

Empower each person through knowledge transfer and exceptional problem-solving skills.

  • Commit to lifelong learning
  • Be the solution provider our customers deserve
  • Invest in employee development and training

Continuous Improvement

Embrace change and growth by striving to work smart and continually search for a better way.

  • Excel in every action
  • Seek a competitive advantage
  • Stay focused and strategic
  • Sustain and grow

VERMEER WISCONSIN WAS ONE OF THE FIRST VERMEER DEALERSHIPS FORMED IN THE US.

Since 1961, Vermeer Wisconsin has been proud to call itself a successful family owned Wisconsin business which proudly provides Vermeer products, expert service and support to the State of Wisconsin and the UP of Michigan.

WHY DO BUSINESS WITH US? FOR ONE SIMPLE REASON: OUR PEOPLE!

Our people are proud of their company and it’s products. They are the best in their field, and are all amazing, hard working Midwest individuals.

With an average employee tenure of more than 11 years of service, they are highly trained, and passionate about our customers. They care and are your partners in the field providing you the best possible support in the industries you serve.

They can answer your one-of-a-kind job condition needs to compliment your application.

WHY BUY VERMEER PRODUCTS VS. COMPETITOR PRODUCTS? FOR ONE REASON: OUR PEOPLE.

We believe that everyone at Vermeer Corporation, (headquartered in Pella, Iowa) are “our people” too. It is also a family-owned Midwest company, whose founding principles are the 4P’s: Products, People, Profit, & Principles.

Vermeer’s founding father, Gary Vermeer, had one simple slogan,

Find a need. Fill that need with a product built to last. And simply build the best!